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Colour system
Colour is a key factor in ensuring rapid recognition of our brand, and it is therefore important that our brand colours are reproduced accurately. We have defined our colours with specific values for both print and screen. Always make sure you adhere to these
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Brand promise
Translating our mission into customer value We enhance your business and simplify your operations with the leading people, services, and solutions of the maritime industry.
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Mergers and acquisitions
intends to regulate our growing efforts through maximising the brand equity of Wilhelmsen in all scenarios, opting for simplicity wherever possible. Scenarios (click the links for the respective scenarios) Acquisition and sale/demerger of a service brand fitting
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Scenario 2: Acquisition of a product brand to be managed by an existing sub-entity
SCENARIO 2: Acquisition of a product brand (to be managed by a sub-entity, not standalone) When acquiring a product brand (definition: a physical product (brand) that is sold to customers) the general rule of integration is as follows: 1. Review brand & marketing
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Brand hierarchy
To serve the master brand strategy, Wilhelmsen’s brand architecture is based on a combinative branding strategy to relieve the brand of complexity and to ensure a clearer Wilhelmsen offering. COMMON BRAND ESSENCE The Wilhelmsen brand is in focus - throughout
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Scenario 2: Acquisition of a product brand that can/should be integrated into an existing product range/brand:
Scenario 2: Acquisition of a product brand that can/should be integrated into an existing product range / brand: When acquiring a product brand (definition: a physical product (brand) that is sold to customers) which can be integrated into the offering of an existing/owned
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Scenario 2: Demerger/Sale of a product brand from an existing sub-entity
SCENARIO 2: Demerger/Sale of a product brand from an existing sub-entity (e.g. Ships Service or Ship Management) When selling/demerging a product brand that has been integrated into an existing sub-entity, the following general rules apply: 1. The product brand
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Purpose
The reason why we exist beyond making money Our purpose is to enable sustainable global trade (We just happened to start with the maritime industry) We believe We believe that enabling global trade and connectivity creates a better world, makes cultures interact
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Vision
Our ultimate long-term goal for the next 10-20 years. Shaping the maritime industry
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Mission
Our masterplan for creating value Through delivering unparalleled customer experiences, continuously developing highly valuable solutions, and focusing on constantly developing our people — we position ourselves at the forefront of competence, sustainability
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UNITOR ANACONDA WATER REMOVAL FILTER
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UNITOR TWIN ANACONDA WATER REMOVAL FILTER
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KLÜBER SUMMIT SH 100 (DRUM: 200LTR)
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KLÜBER SUMMIT SH 100 (PAIL: 20 LTR)
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BALLASTGUARD SMBS SOLID (BAG: 25 KG)
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HPCE DYNAMIS 500+/PUMP OVERHAULING KIT
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CAUSTIC SPILL KIT
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TIMM MASTER 12 SBA F70 [62MM] 250MTR
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ACERA AMUNDSEN SBA S115 [40MM] 275M
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CORROSION BLOCK 20 - 1" (REPLACEMENT KIT)